Google

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Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Google is undoubtedly today’s most famous and interesting business in the globe.

 It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful” (Google, 2010). Microsoft and Yahoo both invest strongly in search technology and gain market share on an ongoing basis. 2. With few rivals like Yahoo and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks.



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